One of the reasons why we love eye shadow is because there are infinite colors that you can use in any occasion. The eye shadow gives that extra strength to a look and this really highlights the best features on your face which is always a very good thing.
You can play with each one of the tones, highlights and textures of the eye shadows and you can combine your eye makeup with the clothes you are wearing, the colors of the shadows highlight the color of your eyes. A good eye shadow completely changes your whole face.